The Word On Word Classes
“Grammar is the business of taking language to pieces to see how it works” David Crystal, 1988 Grammar, as much as we may love to hate it, is a overwhelmingly fundamental part of our language. I’ve recently been visiting this topic for various client pieces and thus, wanted to share some of my recap […]
Simple Tips To Improve Your Website’s SEO
If you’re considering an SEO overhaul of your website, you can certainly teach an old SEO dog new tricks. Help revive old blog posts’ SEO ranking through these easy-to-follow tips: SEO. The one world where ‘rank’ actually comes with positive connotations. SEO is one of the first things clients will often ask about when starting the website designprocess. However, it’s never as simple as clicking a magic button or throwing a bunch ofbudget at something. High quality SEO takes time – after all, Google can take up six months to even rank a new website. This is a long game, and this means SEO is often a full dedicated project in itself.And if someone tells you different with a handful of keywords here and there, then reader, take a closer look at the magic beans in your hand. We all know that publishing any kind of website content is not enough to rank highly onsearch engine results. Competition is fierce out there – which means websites needstrategy, and that strategy requires constant attention and dedication. Creating good, clued-in content is essential for SEO because search engines such as Google will always prioritise delivering the best, high-quality and relevant content to theirusers. In 2023, that especially means content that contains numerous backlinks – especially to websites with a high domain authority (but more on that another day). Here are a few fascinating statistics on how content and links relate to SEO Thus, we can draw from these findings that backlinks are not only critical for a website’s success, they are crucial. And if you’re entirely new to this game, let me explain this further – a backlink is when one website links to another with an anchor text. More backlinks correlate with better rankings and increased organic traffic. This is why modern PR agencies have ditched traditional advertising and are pivoting topaying blogs and websites to publish digital content for their clients instead – becausebacklinks are becoming more valuable by the day. As well as additional backlinks, lengthier volumes of text also tend to perform better – the highest performing pages contain an average of 2,000 words, mingled with H1 andH2 tags. These do the best. We can conclude that long-form content tends to outperform shorter content, but this ofcourse goes hand in hand with backlink strategy. It requires a mix of both to really do welland achieve those coveted first page rankings. If […]
Top 2024 SEO Trends
Keep informed, stay innovative, and embrace the new. Here’s what the experts are saying when it comes to the key 2024 SEO trends An ever- competitive field, SEO tactics and tricks are constantly changing as the digital landscape around us continued to evolve. These are the top 10 SEO predictions that are set to shape […]
